Put customer feedback where your team already works
Novella connects surveys and responses straight into HubSpot, Slack, Microsoft Teams, Zapier and your existing tools — so feedback shows up in context, not in another tab you forget to open.
See how integrations help your team below, or browse the App Marketplace to explore individual apps.
- Sync scores and comments to contacts and companies in HubSpot.
- Post new survey responses to Slack and Microsoft Teams channels.
- Use Zapier to connect Novella events to the rest of your stack.
Make feedback part of every contact and deal
Novella is built to sit on top of HubSpot. Every score and comment can enrich contacts, companies and deals, so marketing, sales and success all see the same customer story.
Deep HubSpot sync
Map survey responses directly to HubSpot properties and timeline events. Use them in lists, reports, workflows and playbooks — without manual exports.
Get the right feedback to the right people
Not every response needs a meeting. Novella helps you route the important ones — so teams can act quickly when customers are unhappy, confused or ready to expand.
Slack alerts
Post new responses directly into the Slack channels your teams already live in — with scores, comments and a link to the response.
Microsoft Teams alerts
Post new survey responses to a Teams channel as your connected Microsoft user, so colleagues can see and act on feedback together.
Email notifications & digests
Keep stakeholders updated with instant notifications for critical responses, plus regular summaries of scores, themes and notable comments.
Close-the-loop workflows
Make it easy for support and success teams to reply, escalate and resolve feedback — and track who followed up, and when.
Connect Novella to the rest of your stack
Whether you live in HubSpot alone or have a full warehouse and BI setup, Novella fits in neatly. Start simple with Zapier, then grow into more advanced workflows as you need them.
Zapier & automation tools
Use Zapier to connect Novella events to hundreds of other tools — from ticketing and project management to internal notifications and docs.
Google Analytics 4
Track feedback button and website embed interactions, including impressions, ratings and completed responses, in GA4. Works with your existing Google tag or Google Tag Manager setup.
Plausible Analytics
Track feedback button and website embed interactions in your existing Plausible setup, including impressions, rating selections and completed responses.
Webhooks & API
Forward responses to your own backend in real time. Build custom workflows, enrich your warehouse or blend Novella data with product usage.
Exports when you need them
Pull out raw responses, scores and metadata as CSV or Excel (.xlsx) for deeper analysis in spreadsheets or BI tools — without waiting for a developer.
Bring images into your Media Library
Import images from your cloud storage or find stock images on Pexels to use in your survey designs.
Google Drive
Choose an image from Google Drive and import it into your Novella Media Library.
Dropbox
Select an image from Dropbox and add it to your Novella Media Library.
Microsoft 365
Import an image from OneDrive or SharePoint into your Novella Media Library.
Pexels
Find stock images on Pexels and add them directly to your Novella Media Library for use in your surveys.
Find the right apps for your workflow
Explore the Novella App Marketplace for individual app details and setup guides, and see which integrations are coming next.
Want to see Novella plugged into your own stack?
Join the waitlist and we’ll reach out when we’re ready for new teams. We’ll share how Novella connects to HubSpot, Slack, Teams and Zapier, and show you how to import media.