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Survey builder
How easy was it to get started?
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Listen in the right moment
Start with NPS, CSAT, or CES, then reach customers on your website, through email, or with a shareable link.
Early access · limited places
Every customer has a story. Turn it into action.
Create targeted NPS, CSAT, and CES surveys, understand responses in real time, and connect customer feedback to the tools your team already uses.
or request early access
Free during early access. No card required.
🇪🇺 Hosted in Frankfurt
GDPR-native
Built for HubSpot teams
One feedback loop from first question to follow-up
Email surveys Website surveys Shareable links Live analytics
Feedback where your team already works
HubSpotIn active development
ZapierAvailable now
SlackWorkflow ready
“The tool is great to be honest, simple to get responses. I like it.”
BUILT FOR GROWING B2B TEAMS
One customer signal, shared across the company
Novella is for European SaaS, fintech, healthtech, and professional services companies with 50–500 employees. Give customer success, product, support, and revenue teams a shared view of what customers are experiencing.
- Customer successSpot risk and follow up with detractors.
- ProductCombine scores with comments and context.
- RevenueIdentify healthy accounts and advocates.
LISTEN · UNDERSTAND · ACT
From question to customer signal—without the busywork
Create a survey, meet customers in the right channel, and give your team the context to act.
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ACME Powered by Novella
How satisfied are you today?
😞😕😐🙂😍
Understand every response
Bring scores, comments, account context, tags, and trends together in real time.
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Act with your team
Route the signal into your workflow, assign ownership, and close the loop while the context is fresh.
ONE PLATFORM, THREE METRICS
Ask the right question at the right moment
Use the feedback metric that fits the journey, then collect it through your website, email, or a shareable survey link.
NPS surveys
Measure loyalty and spot promoters, passives, and detractors.
CSAT surveys
Understand satisfaction after support, onboarding, and key moments.
CES surveys
Find friction before it turns into churn or another support ticket.
Collect through Website widgets Email embeds Survey links QR codes
WHY NOVELLA
Designed differently from day one
Not a generic form builder or an enterprise suite cut down to size. Novella is purpose-built for European B2B teams that want to collect feedback and act on it together.
01 · EU-NATIVE
Frankfurt-hosted and GDPR-first
Survey data is collected and stored in the EU on an architecture designed around European privacy requirements—not retrofitted after launch.
02 · REAL-TIME
See the signal as it changes
Sentiment, response trends, and conversion analytics update as feedback arrives, so a detractor spike never waits for tomorrow’s batch.
03 · PRIVATE ALERTS
Push notifications, self-hosted
Get browser alerts for new responses, detractors, milestones, and low response rates without adding another push provider to your subprocessor list.
04 · ON-BRAND
Surveys that look like you
Use custom colors and background images so every feedback moment feels like part of your product—not a generic survey bolted onto it.
05 · COLLABORATIVE
Close the loop in context
Comment on an individual response and @mention the right teammate, keeping the customer’s words and your follow-up in one place.
HONESTLY CONNECTED
HubSpot first. Your stack next.
We’re building Novella in the open and won’t pretend a roadmap item is already shipped.
HubSpotNative integration in active development
NEXT UPZapierConnect more tools through automations
AVAILABLESlackSend feedback directly into your team channels
AVAILABLEMore native integrations comingPipedrive, Attio, Klavio, Notion, Teams, Freshworks, then Salesforce
ROADMAPWHY JOIN NOW
Help shape Novella
Early-access teams get more than a login. We will help you establish your first feedback programme and learn from the workflows you need most.
Early product access
Use the platform while we prepare for the wider release—free during early access, with no card required.
Direct onboarding
Work directly with our team to set up your first survey and feedback workflow.
Roadmap influence
Tell us which capabilities and integrations matter most as we prioritise what comes next.
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Customer feedback shouldn’t force European teams to choose between useful insights and responsible data handling. We’re building Novella so they don’t have to.
AH
Andy HoekFounder, Novella · Amsterdam
EARLY ACCESS FAQ
The practical details
What to expect before you share your work email.
Is Novella usable today?
Yes. Early-access teams can use Novella to create NPS, CSAT, and CES surveys for websites, email, and hosted links, then analyse responses in the dashboard. Some integrations are still being developed, and their status is labelled on this page.
Who is early access for?
We are currently focused on European B2B teams—especially customer success, product, support, and revenue teams at growing SaaS, fintech, healthtech, and professional services companies.
What does early access cost?
Novella is free during early access and does not require a payment card. Paid plans will be priced in euros at launch; we will share plan details before you need to make a decision.
Which integrations are available?
Zapier and Slack are available now. The native HubSpot integration is in active development, with additional CRM integrations on the roadmap. We label integration status clearly rather than presenting roadmap work as shipped.
Where is survey data stored?
Survey data is collected and stored in Frankfurt, Germany. You remain in control of exports and the downstream tools to which you choose to send data.
What happens after I request access?
We review each request to make sure Novella fits the team and use case, then contact selected teams directly to arrange onboarding. You can leave early access at any time.
We’re onboarding a small group now
Help shape the feedback tool you actually want to use.
Get early access, work directly with our team, and help shape Novella before its wider release.
Free during early access · Paid plans priced in EUR at launch