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Survey builder
How easy was it to get started?
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Listen in the right moment
Draft NPS, CSAT, or CES with AI assistance, then collect feedback through a website button, an inline embed, email or a shareable link.
Early access for B2B teams
Every customer has a story. Turn it into action.
Create targeted NPS, CSAT, and CES surveys, understand responses in real time, and connect customer feedback to the tools your team already uses.
Accepted teams get 12 months free, then 25% off their chosen subscription tier for life.
🇪🇺 Hosted in Frankfurt
GDPR-native
Built for HubSpot teams
One feedback loop from first question to follow-up
Email surveys Website surveys Shareable links Live analytics
Feedback where your team already works
HubSpotIn active development
ZapierAvailable now
SlackWorkflow ready
Microsoft TeamsAvailable now
“The tool is great to be honest, simple to get responses. I like it.”
BUILT FOR GROWING B2B TEAMS
One customer signal, shared across the company
Novella is for European SaaS, fintech, healthtech, and professional services companies with 50–500 employees. Give customer success, product, support, and revenue teams a shared view of what customers are experiencing.
- Customer successSpot risk and follow up with detractors.
- ProductCombine scores with comments and context.
- RevenueIdentify healthy accounts and advocates.
LISTEN · UNDERSTAND · ACT
From question to customer signal. Without the busywork
Create a survey, meet customers in the right channel, and give your team the context to act.
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ACME Powered by Novella
How satisfied are you today?
😞😕😐🙂😍
Understand every response
Bring scores, comments, account context, tags, and trends together in real time.
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Act with your team
Route the signal into your workflow, assign ownership, and close the loop while the context is fresh.
ONE PLATFORM, THREE METRICS
Ask the right question at the right moment
Use the feedback metric that fits the journey, then collect it through your website, email, or a shareable survey link.
NPS surveys
Measure loyalty and spot promoters, passives, and detractors.
CSAT surveys
Understand satisfaction after support, onboarding, and key moments.
CES surveys
Find friction before it turns into churn or another support ticket.
Collect through Feedback buttons & embeds Email embeds Survey links QR codes
WHY NOVELLA
Designed differently from day one
Not a generic form builder or an enterprise suite cut down to size. Novella is purpose-built for European B2B teams that want to collect feedback and act on it together.
01 · EU-NATIVE
Frankfurt-hosted and GDPR-first
Survey data is collected and stored in the EU on an . Not retrofitted after launch.
02 · REAL-TIME
See the signal as it changes
Sentiment, response trends, and conversion analytics update as feedback arrives, so a detractor spike never waits for tomorrow’s batch.
03 · AI ASSISTANCE
Write in your brand’s voice
Draft or refine survey text in your chosen language using saved organisation, audience, tone and terminology. Review and edit suggestions, apply only what you choose, and undo your latest application.
04 · ON-BRAND
Surveys that look like you
Use custom colors and background images so every feedback moment feels like part of your product. Not a generic survey bolted onto it.
05 · COLLABORATIVE
Close the loop in context
Comment on an individual response and @mention the right teammate, keeping the customer’s words and your follow-up in one place.
HONESTLY CONNECTED
HubSpot first. Your stack next.
We’re building Novella in the open and won’t pretend a roadmap item is already shipped.
HubSpotNative integration in active development
NEXT UPZapierConnect more tools through automations
AVAILABLESlackSend feedback directly into your team channels
AVAILABLEMicrosoft TeamsSend new survey responses to a Teams channel
AVAILABLEGA4 & Plausible AnalyticsTrack feedback button and website embed interactions
AVAILABLEMore native integrations comingPipedrive, Attio, Klaviyo, Notion, Freshworks, then Salesforce
ROADMAPWHY JOIN NOW
Help shape Novella
Early-access teams get more than a login. We will help you establish your first feedback programme and learn from the workflows you need most.
Early product access
If your team qualifies, use Novella for free for 12 months. Then choose a subscription tier with a 25% lifetime discount.
Direct onboarding
Work directly with our team to set up your first survey and feedback workflow.
Roadmap influence
Tell us which capabilities and integrations matter most as we prioritise what comes next.
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Customer feedback shouldn’t force European teams to choose between useful insights and responsible data handling. We’re building Novella so they don’t have to.
AH
Andy HoekFounder, Novella · Amsterdam
EARLY ACCESS FAQ
The practical details
Eligibility, getting started, and what happens after your free year.
Who is early access for?
Early access is aimed at European B2B teams, especially customer success, product, support, and revenue teams at SaaS, fintech, healthtech, and professional services companies. The questionnaire helps us understand your team and feedback use case.
What happens after I join the waitlist?
We send you a questionnaire to determine eligibility. If your team qualifies, we onboard you and help you get started. Joining the waitlist does not give you immediate access.
What does early access cost?
Accepted teams can use Novella for free for 12 months.
What happens after the 12 free months?
You can choose a subscription tier with a 25% lifetime discount.
Is Novella ready to use?
Yes. Accepted teams can create NPS, CSAT, and CES surveys, collect feedback through websites, email, shareable links, and QR codes, and review responses in Novella. You can explore the interactive product tour before joining the waitlist.
Will you help us get started?
Yes. We work directly with accepted teams to set up their first survey and feedback workflow.
Which integrations can I use?
Integration availability is listed on this page. Visit Novella Connections to explore the integrations and their setup guides.
How can I collect feedback on my website?
Add a feedback button that visitors open when they want to respond, or embed a survey directly in a page, article, or help centre. You can see which page each response came from.
Can I write surveys in our brand’s voice?
Yes. Draft or refine questions, follow-ups, and thank-you messages in your survey’s language, guided by your brand context and tone of voice. Review and edit suggestions before applying them.
Can I export our responses?
Yes. Export responses as CSV or Excel (.xlsx) files for further analysis and sharing.
Where is survey data stored?
Survey data is collected and stored in Frankfurt, Germany. You choose whether to export it or send it to connected tools.
We’re onboarding a small group now
Help shape the feedback tool you actually want to use.
Join the waitlist and complete the eligibility questionnaire. If your team qualifies, we’ll onboard you so you can start collecting feedback.
12 months free for accepted teams · 25% lifetime subscription discount