Early access for European B2B teams

The customer feedback platform built for European teams

NPS, CSAT, and CES surveys — GDPR-native, EU-hosted, and connected to HubSpot. Finally, a feedback tool your DPO will approve.

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Now in early access — request your spot

app.novellahq.com/dashboard

🇪🇺 Survey data stored in Frankfurt

🔒 GDPR-native infrastructure by design

🔗 Data transfer decisions stay with you

🤝 Built in the Netherlands

Integrates with the tools your team already uses

HubSpot Zapier Slack

Survey channels

Collect feedback wherever your customers already are

Use website surveys for in-the-moment insights, embed surveys in emails you already send, or share a standalone survey link via WhatsApp, SMS, chat and more.

Website surveys

Capture feedback with a lightweight widget — perfect for key pages, workflows, and help content.

Explore website surveys

Email surveys

Embed one-click NPS/CSAT/CES into HubSpot (or any email tool) and capture responses in Novella.

Explore email surveys

Survey links

Send a standalone survey page via WhatsApp, SMS, email, chat, or QR codes — fast and flexible.

Explore survey links

Want to see the website widget experience?

Try the live demo to switch between NPS, CSAT, CES, Likert and thumbs — and preview different placements.

Try the live demo

Survey types

Pick the right survey for the moment

Start simple with NPS, CSAT, or CES — then route responses into HubSpot, Slack, or your workflows.

NPS Survey

Measure loyalty and identify promoters, passives, and detractors.

Explore NPS

CSAT Survey

Measure satisfaction after key interactions like support and onboarding.

Explore CSAT

CES Survey

Measure effort and spot friction across journeys and workflows.

Explore CES

See these surveys in the live demo

Everything you need to understand your customers

Powerful features designed for teams who care about customer experience

Multiple Survey Types

NPS, CSAT, CES, Likert scales, and thumbs up/down surveys. Choose the right metric for every touchpoint.

Website Widgets

Beautiful, customizable widgets that blend seamlessly into your website with smart triggers.

HubSpot Integration

Sync responses to contact records automatically. Track sentiment trends right in your CRM.

Real-Time Analytics

Track conversion rates, response trends, and sentiment analysis with powerful dashboards.

Email Embeds

Embed surveys into email at the perfect moment in your customer journey.

Spam Protection

Built-in AI powered spam prevention without annoying CAPTCHAs. Keep your data clean and authentic.

Try the live demo

Who it's for

Built for mid-market teams in Europe

Novella is designed for SaaS, fintech, healthtech, and professional services companies with 50–500 employees — teams that need enterprise-grade feedback tooling without enterprise-grade compliance risk.

Survey data is collected and stored in the EU — what your team does with it downstream in HubSpot or Salesforce is your call. Novella gives you full export control to make that easy. If your DPO has ever blocked a US-hosted tool, Novella is worth a conversation.

Built for modern teams

Perfect for every stage of the customer journey

Post-Purchase Feedback

Measure satisfaction immediately after purchase to catch issues early.

Support Follow-ups

Track CSAT after support tickets to improve service quality.

Onboarding Success

Measure CES during onboarding to identify friction points.

Product Development

Collect feedback on new features and prioritize roadmap items.

Explore survey channels:

Website surveys Email surveys Survey links

Every customer has a story. Start listening with Novella.

Novella is in early access for European B2B teams. Request your spot and we’ll get your team set up.